Leading online marketplace eBay has announced the successful completion of its acquisition of Certilogo. Certilogo is a Milan-based company specializing in AI-powered apparel and fashion goods digital identification and authentication. However, the financial details of the deal have not been disclosed yet.
Certilogo, led by CEO Michele Casucci, employs advanced technology to help brands manage the garment lifecycle. It is also known for providing consumers with a reliable method to verify authenticity and access accurate information about items. The acquisition by eBay signifies the company’s commitment to enhancing secondhand fashion authentication on its platform.
“We are delighted to welcome the talented Certilogo team to eBay as they bring their expertise and cutting-edge technology to our community of fashion enthusiasts,” expressed Charis Marquez, eBay Vice President. “Through this acquisition, eBay will be able to provide secure, connected product solutions that are flexible and compatible. Brands will also have the means to protect their customers from counterfeit goods and participate in recommerce through the use of counterfeit-proof digital product passports.”
eBay initially announced the purchase of Certilogo in May. This highlights its significance as a strategic investment in the growing pre-loved fashion category. The acquisition solidifies eBay’s position as a trusted destination for purchasing pre-owned apparel and fashion items. Additionally, eBay emphasizes empowering customers with greater confidence as they make more sustainable choices.
Michele Casucci, expressed excitement about the partnership, stating:
“The collaboration between Certilogo and eBay will unlock opportunities for consumers and brands to connect, opening new avenues to activate and expand engagement within the circular economy. Our team is prepared to seamlessly integrate our technology and infrastructure, ensuring a smooth transition for our customers, brand partners, and the entire eBay community towards a more sustainable and connected future.”
This latest acquisition reflects eBay’s ongoing efforts to strengthen its authentication and fraud detection capabilities. In 2021, eBay acquired Sneaker Con Digital’s authentication business, which specializes in verifying the authenticity of high-value footwear. Earlier this year, the company acquired 3 PM Shield, an AI-powered fraud detection company.
Source: The Spin Off
By integrating Certilogo’s advanced technology and expertise, eBay aims to enhance the shopping experience for its users, empowering them to confidently navigate the pre-loved fashion market while mitigating the risk of counterfeit products. The acquisition aligns with eBay’s broader commitment to sustainability and reinforces its position as a leader in the online marketplace industry.