Allo, the brainchild of software veterans Will Choi and Paul Montoy-Wilson, introduces an innovative approach to personal financial management. Drawing from over 15 years of software experience, the co-founders built the app to help people develop healthier relationships with money.
After being extensively tested with 500 users, Allo is now available in the U.S. on both the iOS App Store and the Google Play Store. The app offers a free 14-day trial period and a monthly subscription of $6.99.
At the core of Allo’s user experience is dividing monthly finances into value-based categories, such as family and health. By encouraging users to align their spending with their values, Allo helps them achieve financial fulfillment and emotional regulation. The app’s holistic and balanced approach differentiates it from traditional financial management apps.
Allo also assists the users in planning mindfully by allowing them to create a daily, weekly, or monthly practice. The app promotes healthy emotional awareness by reflecting on transactions that bring happiness and those that might need attention.
Choi and Wilson empathize with the stress of unnecessarily engaging with financial reviews, so the app functions on an “inbox zero” concept and only surfaces things the user hasn’t seen.
Source: Allo
“There are plenty of apps out there that will help optimize your net worth or help you save an extra dollar per month and tell you. you overspent on a coffee. What we’re trying to do with Allo is make it easier through bite-sized chunks to engage with your finances and start changing your relationship with money.” Montoy-Wilson stated while expanding on the vision.