In a bid to revolutionize the CTV advertising landscape, Amagi ADS PLUS, a premium CTV advertising marketplace, has introduced an innovative feature named FAST Deals. This programmatic marketplace aims to elevate the advertiser buying experience within Free Ad-Supported Streaming TV (FAST) services.
As FAST services’ consumer engagement grows, advertisers face the challenge of effectively targeting large audiences within premium and relevant environments. The ecosystem’s fragmentation makes it challenging for advertisers to navigate, leading to inconsistent transparency in ad placements. Recognizing this challenge Amagi ADS PLUS has introduced the FAST Deals marketplace to streamline and improve the advertising experience.
FAST Deals debuts with over a dozen carefully curated programmatic inventory bundles. These bundles span news, sports, entertainment, seasonal and tentpole events, U.S. Spanish-language programming, and Diversity, Equity, and Inclusion (DEI)-focused packages.
Industry Perspectives on FAST Programming
Emily Bromley, VP, Growth, FreeWheel, acknowledges the momentum in growth for FAST programming, attributing it to the sector’s emphasis on premium, high-quality, and niche content. She highlights the collaboration with Amagi to connect buyers with quality, transparent, relevant, and curated content in the FAST space.
James Smith, Executive Vice President and General Manager of Amagi ADS PLUS emphasizes the advertiser demand for reaching key audience segments and contextual environments. He highlights Amagi’s role in powering FAST channel programming for over 3,800 publishers. Leveraging platform metadata and scale, Amagi aims to provide brands with a single destination for reaching desired audience segments.
Key Features of FAST Deals by Amagi ADS PLUS
Enhanced Relevancy:
Amagi ADS PLUS leverages its end-to-end FAST platform, providing unparalleled insight into content metadata for precise and granular inventory packaging.
Transparency and Quality:
Advertisers benefit from accurate and readily available content metadata, ensuring unprecedented transparency into ad placements, with inventory curation adhering to standard industry supply parameters.
Exclusivity:
Amagi ADS PLUS offers unique and exclusive inventory across diverse verticals through direct relationships with content owners.
Flexibility in Access:
Buyers have the flexibility to access FAST Deals via their preferred programmatic exchanges.
Amagi ADS PLUS FAST Deals is now available for activation, and for those interested, booking a demo or meeting with Amagi at CES 2024 can be done through their website. As Amagi continues to lead the way in cloud broadcast and targeted advertising solutions, FAST Deals marks a significant step toward enhancing the CTV advertising landscape for both advertisers and content owners.