Measure Your Organic SEO Performance with Botify
In a significant breakthrough, Botify, an organic search performance marketing platform, introduces a game-changing method for measuring Return on Organic Search Spend (ROSS). This solution effectively bridges the gap between the evaluation of paid and organic advertising.
The seasoned player has a strong portfolio with success stories from Clarins and Advinta. Its diverse clientele spans E-Commerce, Publishers, Classifieds, Travel, and Consumer Products industries.
Challenges in Organic Search Evaluation
Marketers have grappled with the difficulties of gauging the returns on organic search for years. There have been several hindrances that have plagued the traditional methods, such as:
- Delays in Obtaining Results: Organic search’s dynamic algorithmic rankings and evolving search engine behavior often caused delays in recognizing the impact of SEO efforts.
- Limited Visibility into Performance: Unlike paid advertising, organic search lacked transparent metrics, making it difficult for marketers to understand the impact of optimization efforts on traffic and conversions.
- Manual SEO Processes: Labor-intensive tasks like keyword research and content optimization made it hard to manage organic search campaigns.
Botify’s ROSS Solution
Botify’s ROSS has set out to transform this situation. It simplifies the measurement of organic search returns and introduces a suite of additional features that empower marketers to refine their strategies:
- Integrated Data Analysis: ROSS seamlessly integrates data from organic and paid search for comprehensive impact assessment by marketers. This consolidated view provides a holistic understanding and simplifies performance comparison.
- Robust Split-Testing: It provides potent A/B testing, helping identify the most effective variations for data-driven decisions and continuous optimization.
- Comprehensive Revenue Insights: The revenue dashboard provides data on marketing investments. It tracks the financial impact of search marketing, showing the contribution of both organic and paid search. This information serves as a guide for maximizing returns.
Notably, Botify validates the ROSS model through data from early adopters. Additionally, there is potential for the company’s end-to-end consulting services to be integrated with this model, offering comprehensive support to businesses.
This innovation has the potential to fundamentally reshape how enterprises approach online marketing, with profound implications for their strategies.
