Peacock Breaks Mold: ‘Killing It’ Season 2 Debuts on TikTok Amid Industry Disruptions
Peacock, the streaming service under NBCUniversal’s umbrella, is venturing into uncharted territory with a bold promotional strategy for its shows. In a pioneering move, Peacock has released the first episode of Season 2 of “Killing It” on TikTok. This novel approach aims to tap into TikTok’s massive user base and generate excitement around the show. Especially considering the ongoing disruptions caused by the SAG/WGA strike that have left many productions in limbo.
The maiden episode of “Killing It” Season 2, starring the talented Craig Robinson of “The Office” fame, has been divided into five digestible parts. Each ranges from three to eight minutes in length. Peacock seeks to accommodate TikTok’s format by breaking the episode into bite-sized portions while sustaining viewers’ engagement through the unfolding plot.
This audacious maneuver arrives at a crucial juncture in the entertainment industry, with the strike impeding the traditional means of promoting new content. Peacock aims to leverage the ubiquity of social media platforms like TikTok to attract a broader audience to its shows. It’s an ingenious workaround that not only caters to the changing media consumption habits of the younger generation. But also offers a lifeline to actors and creators caught in the throes of the labor dispute.
“Killing It” Season 2 continues the escapades of Craig Foster, played by Robinson, a bank security guard with lofty aspirations of becoming an entrepreneur. The narrative takes an unexpected twist when he crosses paths with Jillian, an Uber driver portrayed by Claudia O’Doherty, who introduces him to the eccentric world of state-sponsored python hunting. As Foster’s unorthodox journey unfurls, the show melds humor with ambition.
As the series premieres its eight-episode second season on August 17. Peacock’s gamble on TikTok could significantly impact how streaming services engage with audiences. This move echoes a similar strategy adopted by rival Paramount+. Which uploaded content to YouTube, indicating a growing trend in exploiting alternative platforms to maximize viewership.
In a time of industry upheaval and uncertainty. Peacock’s decision to venture onto TikTok with “Killing It” exemplifies a willingness to adapt, innovate, and explore uncharted avenues with the digital landscape evolving rapidly. This experiment might redefine how streaming services captivate and retain their audiences—bridging the gap between entertainment and social media interaction.
