Soho Square Invests in Assured Data Protection

Soho Square, a prominent investment firm specializing in funding growing SMEs across the UK and Europe, announced a strategic minority growth investment in Assured Data Protection. This investment plans to fuel Assured Data Protection’s ambitious growth plans, providing both financial support and strategic expertise.

Assured’s leadership team, headed by CEO Simon Chappell, will continue to steer the company’s growth with Soho Square’s backing. The partnership underscores the potential for advancements in data protection solutions, aligning with Soho Square’s dedication to supporting forward-thinking businesses. The deal was facilitated by James Smallridge and his team at Soho Square with advisory support from various entities including K&L Gates and Grant Thornton. Furthermore, Assured Data Protection received advisory assistance from EY and Pinsent Masons.

Simon Chappell, CEO of Assured Data Protection, said in a statement:

“Soho Square’s flexible approach to investing makes them the ideal partner for us. We will benefit from an injection of capital and their expertise to accelerate our growth, and importantly we retain control of our business.  We are seeing exciting growth opportunities as companies continue to invest in IT and data protection, and believe that being an exclusive MSP to the Rubrik software gives us a competitive advantage through having superior in-depth expertise.”

Assured Data Protection specializes in backup, disaster recovery, and business continuity solutions, leveraging Rubrik’s industry-leading software. The company provides flexible financial models, combining Capex and Opex, with 24/7 managed services and dedicated support. Their strong clientele includes Shoosmiths, the University of Birmingham, Disney, and more, showcasing their industry foothold. Soho Square’s strategic minority growth investment plans to accelerate Assured Data Protection’s expansion plans while allowing the existing leadership team to maintain control. This partnership combines financial backing with expertise to drive growth within the data protection sector.

James Smallridge, Director at Soho Square, commented:

“We see real potential in the Assured Data Protection business, particularly through its partnership with Rubrik, as well as the fact that there is a growing demand for back-up as a service. The Assured Data Protection team has built a fantastic reputation through its market-leading customer service, fast response times and flexible capex/opex delivery models. At Soho Square, we design investments to work perfectly for ambitious leaders of UK and European businesses. Our bespoke financing solution helps business leaders like Simon and his co-founders to stay in control of the businesses they created, whilst securing capital and know-how to accelerate growth.”