Private equity firm Performant Capital acquires SquadUP

Private equity firm Performant Capital acquires SquadUP

Private equity firm Performant Capital announced its completion of acquiring SquadUP, a leader in ticketing, event management, and audience engagement platform. Their clients range from various verticals, including food & wine festivals, film festivals, and branded publications events. This includes prominent names such as the New York City Wine & Food Festival, Tribeca Film Festival, Food & Wine Classic in Aspen, SCOPE Art Show, Williams Sonoma, and Sephora. The main benefit of the platform is its all-in-one mobile app for attendees and organizers, along with a customizable package for businesses.

Willie Litvack, Co-Founder of SquadUP, said in a statement:

“We are incredibly excited about the road ahead with Performant Capital. Performant’s track record in partnering with portfolio companies to accelerate growth, execute innovative product roadmaps, and drive operational excellence speaks for itself, and we are eager to leverage their expertise to meaningfully scale the business to meet the evolving needs of our customers and market.”

Chicago-based Performant Capital is a lower-middle market private equity firm. It invests in technology-driven companies across SaaS, technology-enabled services, and data intelligence products and services. The firm has over 50 years of collective investing and operating in these sectors. Performant leaders look for chances where their investment knowledge, operational skills, and network of partners can significantly enhance performance outcomes.

Michael Ciaglia, Partner at Performant Capital, said,

“We are thrilled to welcome SquadUP into our expanding Performant Capital portfolio. This acquisition underscores our commitment to investing in dynamic and mission-critical companies for whom Performant’s unique blend of operational, technology, and investing expertise can unlock significant growth. We were quickly drawn to SquadUP’s robust platform and the team’s relentless focus on enhancing the ticket buying experience, both of which set SquadUP apart in a large marketplace.”

About The Author

Gia Butt

Gia is an incoming university student at LUMS. She has a passion for all things literature, fashion, and content creation.

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