Kidsy: Revolutionizing Kids’ Clothing Market with Discounts
Kidsy is a Chicago-based startup specializing in selling discounted baby and kids’ products through its online platform. Founded by former business journalist Shraysi Tandon and software engineer Sinan Sari, Kidsy aims to provide parents access to high-quality items at prices that won’t break the bank.
Kidsy isn’t your average kids’ clothing store. It’s a savvy e-commerce platform. Kidsy partners with large brands, retailers, and liquidation companies to obtain overstock and returns inventory. From adorable outfits to must-have gear like strollers and car seats, Kidsy offers everything parents need at prices that won’t leave their wallets crying. This diverse selection caters to the various needs of parents, making Kidsy a one-stop shop for all things kids.
Since its inception, Kidsy has seen remarkable growth, reaching $1 million in annualized revenue within just four months of emerging from its beta phase. The startup recently secured $1 million in pre-seed funding from prominent investors, including Impellent Ventures and Hustle Fund.
Founder’s Journey
Shraysi Tandon’s inspiration for Kidsy stemmed from her experiences as a mother-to-be. Dissatisfied with the high prices of baby products, she saw an opportunity to disrupt the market by offering discounted alternatives. Her background in journalism and insight into supply chain issues further fueled her mission to make parenting more affordable.
Despite facing challenges as a female founder in a predominantly male-dominated industry, Tandon remained resilient in pursuing her vision for Kidsy. She believes in transparency and authenticity, openly discussing her role as a mother with potential investors.
With its recent funding, Kidsy plans to expand its team and partnerships while integrating artificial intelligence and machine learning into its operations. While currently focused on the U.S. market, the startup envisions global expansion in the future.
