Primetag Raises €3.5M for Global Expansion and Product Innovation

Portuguese data and martech company Primetag revealed they raised €3.5 million in a funding round. Indico Capital Partners and Iberis Capital co-led the round. This funding will speed up product development, support market expansion, and enhance sales capabilities essential for entering new markets. Additionally, it will help finalize the testing of a new business line’s MVP.

Primetag serves as a digital hub where brands, agencies, agents, and influencers come together to create a solid Return on Investment (ROI) from influencer marketing. Specializing in influencer marketing analytics, Primetag aims to be the go-to place for connecting and growing businesses.

Their platform allows users to track campaign performance in real time, making influencer marketing more manageable, scalable, and ROI-focused. The SaaS platform supports marketing planning, measurement, and campaign optimization, offering a unique product with omnichannel measurement, covering both online and offline sales conversions. Primetag’s solutions and services are available in over 50 markets.

Primetag’s CEO, Manuel Albuquerque, stated:

“We have been fine-tuning our platform for some time and are now at a position where the core product can scaled globally. This round will enable that movement and continue adding more data analytics capacity to our global clients.”