BRImo: Driving Growth Through Innovation in Mobile Banking

BRImo: Driving Growth Through Innovation in Mobile Banking

In the dynamic world of Indonesian mobile banking, BRImo stands out as a game-changer. Built to promote financial inclusivity and elevate customer experience, BRImo is a mobile banking super app that has rapidly transformed the sector, contributing significantly to the sustainable growth of Bank Rakyat Indonesia (BRI).

In less than four years, BRImo has seen an impressive surge in users, skyrocketing from 2.9 million in 2019 to an astounding 30.4 million. Embodying inclusivity with its ‘All in BRImo’ tagline, the app boasts impressive ratings of 4.7 on the App Store and 4.5 on the Google Play Store. These numbers reflect the app’s commitment to providing a seamless and user-friendly experience.

In Q3 2023, BRImo recorded a transaction value of IDR 2,984 trillion. This financial success positions BRImo as a key player in the mobile banking landscape, poised for continuous growth.

BRImo offers a comprehensive range of services, including;

  • Digital account opening in just seven minutes across 11 countries
  • Cardless ecosystem for financial inclusion
  • A financial superstore
  • Digital lending
  • Investment options
  • Subsidiary integration

Customers can even lodge complaints directly through the BRImo app, demonstrating its commitment to convenience and efficiency.

BRImo is not just a mobile app; it’s a catalyst for change. The app enhances the banking experience by offering Foreign Currency Savings with Multi-Currency options. It also offers investment opportunities like Time Deposits, Customer Fund Accounts, and Pension Funds. By encouraging frequent transactions, BRImo boosts Current Account Savings Account (CASA) and leverages big data analytics to optimize customer value.

Sunarso, President Director of BRI, emphasizes BRImo’s commitment to sustainable growth through digital excellence. Positioned for success in the ever-evolving financial landscape, BRImo continues to innovate, reaching new customer segments and fostering personalized relationships. As the app continues to evolve, it remains at the forefront of Indonesia’s digital banking revolution.

About The Author

Farukh Kitchlew

Farukh is a student of BBA at NUST, and writes about technology startups and is interested in makeup and fashion.

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