Farukh Kitchlew | Feb 19, 2024 | 0
TikTok Music Streaming launched in Brazil and Indonesia
TikTok has introduced its music streaming service, “TikTok Music,” a subscription-only service in Brazil and Indonesia. TikTok, the dominant force in short videos and social media, has expanded its reach by venturing into the music streaming market. With an extensive catalog from major record labels such as Universal Music Group, Warner Music Group, and Sony Music, TikTok Music aims to challenge industry stalwarts like Spotify and Apple Music. The service offers a range of innovative features, including:
TikTok Music seamlessly integrates with users’ existing TikTok accounts, allowing them to listen, download, and share songs effortlessly. Users can enjoy full versions of viral TikTok songs and discover personalized music recommendations tailored to their preferences. TikTok Music provides real-time lyrics for songs, enhancing the listening experience. Users can also search for songs based on lyrics. The service enables users to create collaborative playlists with friends, fostering a sense of community. Additionally, users can import their music libraries for easy access.TikTok Music includes a Shazam-like feature that identifies the music users listen to, making it convenient to discover new tracks. Like Spotify Premium, TikTok Music allows users to download songs offline. The service also includes social features, enabling users to express themselves through comments and connect with fellow music enthusiasts.
Pricing Plans of Tiktok Music
While the streaming service is currently limited to Brazil and Indonesia, there is no official word on its expansion to the United States. TikTok’s spokesperson expressed enthusiasm for the opportunities TikTok Music presents but remained tight-lipped about plans.
A TikTok Music subscription costs $3.49 monthly in Brazil and $3.25 for iOS users in Indonesia. Android users in Indonesia will enjoy an introductory rate of $2.96 per month for the first year, followed by $3.25 afterward. While TikTok Music does not offer a free membership option, it does provide a one-month free trial for users to experience the service.
The Potential Impact of Tiktok Music
TikTok’s entry into the music streaming market directly challenges established players such as Spotify, Apple Music, and Amazon. While TikTok has already proven itself as a popular platform for music discovery, the streaming service market is highly competitive.
TikTok Music must offer a compelling interface and unique value propositions to entice users away from competitors. Although marginally cheaper than Spotify Premium in Brazil and Indonesia, TikTok Music’s additional features may attract users seeking a fresh music streaming experience.
While today’s announcement does not mention podcast and radio content, ByteDance’s trademark application from last year hinted at the possibility of including “podcast and radio broadcast content” in the service. If TikTok Music incorporates podcasts alongside music, it will strengthen its position as a formidable competitor to Apple Music and Spotify. In conclusion, TikTok’s launch of “TikTok Music” marks a significant step into the music streaming industry. By combining its music discovery power with a subscription-based streaming service, TikTok aims to provide users in Brazil and Indonesia with a unique and immersive music experience.
News Source: TikTok