NBA And airG Partner to Expand Global NBA Access
AirG Inc., a mobile content billing and distribution pioneer, has partnered with the National Basketball Association (NBA) to bring live NBA games to fans worldwide. This partnership will make the NBA more accessible than ever, encompassing 19 countries regions across the Middle East, Latin America, and India.
Users can access every NBA game, live and on demand. This encompasses regular-season showdowns, the NBA Playoffs, and the NBA Finals.
The premium live game subscription service will be accessible through users’ mobile phone accounts or by using pre-pay airtime credits. However, this access is empowered by airG’s extensive network of over 50 mobile operators, collectively engaging a staggering 1+ billion subscribers.
To ensure an inclusive experience for fans, airG will enable Direct Carrier Billing (DCB) and offer customer acquisition, service marketing, and promotion support in English, Arabic, Spanish, Punjabi, and Hindi. This multilingual approach caters to the diverse linguistic backgrounds of NBA enthusiasts across the partnership’s expansive coverage. AirG’s commitment to inclusivity is evident in its culturally diverse team.
airG CEO and co-founder Frederick Ghahramani, eager about the collaboration, stated,
“Having grown up watching all the NBA stars of our generation, it is with great delight that we at airG can play a small part in bringing the magic of the NBA to a whole new generation of fans around the world.”
This collaboration marks a game-changing stride in making the excitement of the NBA accessible to a diverse, global audience.
