Twitch makes an attempt to copy Tiktok?
Twitch is the most recent tech organization to attempt a TikTok-like method for perusing content. The organization is currently investigating various options for a component that presents clips in a novel upward direction, overseeing the feed referred to as the “discovery feed.” As stated in a post by Twitch on X, the rollout of this feed to “select clients” is scheduled to commence on Tuesday.
The feed will show you cuts from Twitch content makers. However, the clips might be flat; Twich says clients will see vertical videos “as the feed develops.” The discovery feed includes both “highlighted” clips (where creators can mark the clips they wish to add to the “featured” pool) and popular clips.
Our first Discovery Feed experiment starts rolling out to select users today
This limited experience will help us train our algorithm & get your feedback
Feature Clips after every stream to get discovered in the Feed, even if you're not in the experiment
See 🧵 for details 👇 https://t.co/MULzug74g0 pic.twitter.com/s0UEhMOD6Y
— Twitch Support (@TwitchSupport) August 22, 2023
Enhancing User Engagement Through Innovation
Twitch hopes to provide users with a more interactive and engaging experience by introducing this TikTok-style feed. The platform has historically emphasized long-form live-streaming content. However, this new feature enables the creation of shorter, more easily shareable, and enjoyable content.
Currently, a select group of Twitch users is undergoing testing for the TikTok-style feed. The feedback and data gathered during this testing period will be crucial in refining the feature and ensuring its success before a wider rollout.
Riding the Short-Form Content Wave
Twitch’s move to incorporate a TikTok-like feed aligns with the growing popularity of short-form video content across social media platforms. TikTok, in particular, has seen explosive growth in recent years, attracting millions of users with its engaging and addictive format. Twitch aims to capture a wider audience and keep up with evolving user preferences by tapping into this trend.
Introducing the TikTok-style feed also presents new opportunities for content creators on Twitch. With the ability to create and share shorter clips, streamers can showcase their best moments and highlights in a more condensed format. This can help them reach a larger audience and attract new followers who may not have the time or interest to watch full-length live streams.
