T2 rebrands itself as ‘Pebble’
T2, a popular social media platform positioning itself as a rival to Twitter and Facebook, announced its rebranding effort and will now be known as “Pebble.” The company says the name better reflects its vision and values.
The decision to rebrand comes after months of internal discussions and user feedback. The company originally chose T2 as a placeholder and never intended it to be permanent. Moreover, the need for a more fitting and memorable name became apparent as the platform grew in popularity and gained a dedicated user base.
T2 chose the new name Pebble to symbolize the platform’s goal of creating ripples of positive impact in the social media landscape. The company believes that small actions and interactions on its platform can significantly impact, much like how a pebble creates ripples in a pond.
In addition to the name change, Pebble has unveiled a new logo and visual identity. The logo features a simple, modern design with a pebble-shaped icon and clean typography. The colors chosen for the brand reflect the platform’s commitment to inclusivity and diversity.
The rebranding effort is part of Pebble’s broader strategy to differentiate itself from other social media platforms. It also aims to provide a more user-centric experience. The company aims to create a space where users can engage in meaningful conversations and share their thoughts and ideas. Additionally, it aims to provide a platform for users to connect with like-minded individuals.
Although Pebble underwent a name change, it has replicated several features previously associated with Twitter since its launch. These features include the iconic verification checkmark, with Pebble even reinstating users’ “legacy” verifications. Additionally, Pebble has introduced functionalities like quote posts, direct messaging (DMs), and its unique “For You” feed. These additions have set Pebble apart from other Twitter alternatives like Mastodon and Bluesky. Mastodon, for instance, lacks features such as quotes and the private DMs that were once present on Twitter. In contrast, Bluesky does not offer DMs at all.
